It isn’t the number of Guests of Honor or VIPs you have at your convention, it’s about creating experiences and memories your attendees will remember forever. Many attendees at BronyCon this year came to me and told me about unique and fun memories they made. Make memories that your attendees will remember forever and treasure in their hearts every single day. Stop trying to be better, bigger or more powerful. By focusing on that, you completely miss out on the point of running a convention. Stop trying to be like everyone else and make a unique experience. Create an experience that your attendees will remember. If you can do that, they’ll come back time and time again.
Editor’s Note: A word of advice from someone who works for a convention and sees how others act. I’ll take a page from when I worked at Apple: Represent your brand, make lives better, and have fun doing it.